End²End™ Loyalty Manager – Press Release

Customer Evolution Launches Breakthrough Healthcare Patient Loyalty Solution – LoyaltyMD

Loyalty innovation delivers to health systems profitable market share growth and improved patient health outcomes.

Customer Evolution has announced the launch of a breakthrough healthcare loyalty solution LoyaltyMD designed to assist health systems profitably grow market share and improve patient health outcomes. LoyaltyMD brings to health systems the benefits long-enjoyed by other consumer-facing industries including customer loyalty, customer retention, marketing effectiveness and behavior influence.

LoyaltyMD provides a full complement of customer loyalty capabilities including retention marketing, customized point earning opportunities, member tiers, award redemption, customer insights and full-service support.

“Customer Evolution takes great pride in our reputation of delivering exceptional value to our health system clients through solution innovation and marketing insights,” said Rich Phillips, CEO of Customer Evolution. “LoyaltyMD is our flagship platform for addressing the imperative health systems face in fostering patient loyalty and retention.”

Health systems find themselves within the perfect storm of rising competition, declining case mix and shifting care models. This combination of market dynamics requires fresh thinking regarding how to attract and retain patients, capture market share and maximize health outcomes.

“LoyaltyMD incorporates all of the learnings and capabilities our team has gained both inside and outside of healthcare. Our loyalty and retention solution equips modern healthcare marketers with the tools needed to build stickier relationships, deliver better outcomes and profitably grow market share,” said Sue Butler, EVP Client Success.

LoyaltyMD is already being deployed within Customer Evolution’s client base. The offering includes powerful patient engagement capabilities to connect, understand, influence and reward. The platform comes complete with a robust member mobile app and web features supporting patient communication, point earning, reward fulfillment, program management and more. LoyaltyMD is a powerful complement for health systems pursuing growth through CRM capabilities or as a stand alone solution. For those with constrained budgets, LoyaltyMD allows healthcare marketers to capitalize on the fact that the cost to acquire a new patient is 5-10 times that of retaining an existing one.

About Customer Evolution

Customer Evolution is a marketing solutions and services innovator. Leveraging a heritage of providing loyalty solutions for respected brands spanning multiple consumer industries, the Customer Evolution team has focused on healthcare marketing to address the significant challenges and opportunities of the modern consumer-patient.